Website Overhaul for NVRFLD
A faster storefront and one-tap checkout built for scale.
/ Overview
We rebuilt NVRFLD's Shopify store with a custom theme, Razorpay Magic Checkout for faster purchases, and streamlined backend workflows, giving the Delhi streetwear label a quicker storefront and tighter control over every drop.NVRFLD is a Delhi streetwear label that sells seasonal drops online. We built nvrfld.in as a custom Shopify OS 2.0 theme with Razorpay Magic Checkout, product reviews, prepaid-order incentives, analytics and automated workflows, so the team can launch collections without developer help.
See it live/ Project Details
Client: HOUSE OF NVRFLD
Industries: E-Commerce
Date: October 08, 2026
/ Challenge
NVRFLD's Shopify store was slow, restrictive and hard to scale. Mobile performance hurt conversions, and every campaign update needed extra effort.Checkout added friction at the moment of purchase, and backend tasks like inventory updates, emails and reporting created manual workload for a small team.
/ Provided Services
Custom Shopify Theme
Razorpay Magic Checkout
Performance-First Mobile Experience
Prepaid Order Incentives
Product Reviews and Social Proof
Automated Marketing, Tracking, and Backend Workflows
/ Solution
We rebuilt the store as a custom Shopify OS 2.0 theme with modular sections, so drops and campaigns launch from the theme editor. Razorpay Magic Checkout powers Buy Now and the cart, giving customers a faster, lower-friction checkout.Mobile-first browsing, quick add to cart, prepaid-order incentives, SEO improvements, Google Tag Manager and Microsoft Clarity tracking, and automated email and inventory workflows round out the build.
/ Tech stack
Shopify OS 2.0
Shopify Liquid
Razorpay Magic Checkout
Google Tag Manager
Microsoft Clarity
Custom Automations
/ Client's Feedback
The new Shopify setup gave us the speed and flexibility we were missing. Earlier, even simple homepage or campaign changes needed extra coordination. Now our team can launch drops, update sections, track performance, and manage key workflows much more confidently. It feels like the store finally matches the pace of the brand.
Anumeet Walia
Founder NVRFLD
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